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Remix Clean Out

2022
✺ Art Direction ✺ UX/UI ✺ Content Design I created the full visual concept for Remix’s Clean Out program - a service that helps people send in clothes they no longer wear and support circular fashion. → Developed visual concept, color system, and art direction → Focus: Simplicity, joy, and sustainability across all channels → The campaign increased user engagement and raised awareness for the service.
Clean Out kit packaging
✹ Designed Clean Out kit packaging
Clean Out print materials
✹ Designed print materials
Clean Out UX UI design
✹ UX/UI design
Clean Out CRM emails
✹ Designed CRM emails
Clean Out lifestyle content
✹ Directed and styled lifestyle photo & video content

🌷 Spring Campaign

2022
✺ Art Direction ✺ Campaign Design ✺ Content Adaptation I created the full visual direction for Remix’s "Spring Suits You" campaign - a seasonal promotion designed to highlight new spring arrivals and refresh the brand’s look across all channels. → Developed the visual concept, product selection, and art direction → Focus: fresh, bold and joyful - celebrating spring with color and style → The campaign delivered visual consistency across all channels.
Spring campaign art direction and photography briefing
✹ Art direction and photography briefing: background colors, styling, makeup, and hair concepts.
Spring campaign full page ad design
✹ Full-page ad design celebrating the new season.
Spring campaign web branding banners
✹ Designed web branding banners for homepage, highlighting seasonal arrivals and promotions.
Spring campaign instagram stories
✹ Designed vibrant Instagram stories to drive engagement and highlight the spring collection.
Spring campaign visual

📸 Product Photography

✺ Creative direction ✺ Product curation ✺ Photography → Captured fresh, trend-driven visuals for Remix to inspire across social, CRM, and web channels.
Product photography watch
Product photography shoes pink
Product photography heels pastel
Product photography bag yellow
Product photography swimsuit
Product photography silver shoes
Product photography blue shoes
Product photography pink sandals
Product photography texture detail
Product photography sandals neutral
Product photography bag colorful light
Product photography socks moschino

📸 Product Photography

2020
✺ Creative direction ✺ Product curation ✺ Photography → Captured fresh, trend-driven visuals for Remix to inspire across social, CRM, and web channels.
Product photography accessory sunglasses
Product photography woven bag and shoes
Product photography striped heels
Product photography white transparent heels
Product photography lilac mini bag
Product photography blue sandals
Product photography woven round bag
Product photography sunglasses black frame
Product photography visor hat
Product photography pineapple bag

📸 Product Photography

2021
✺ Creative direction ✺ Product curation ✺ Photography → Captured fresh, trend-driven visuals for Remix to inspire across social, CRM, and web channels.
Product photography heart-shaped accessories
Product photography white boots in box
Product photography colorful sunglasses on box
Product photography watches on pink glitter background
Product photography Marc Jacobs sunglasses
Product photography pastel handbags
Bogdana portrait

about

Art Director & Visual Designer crafting bold identities and story-driven experiences.

I blend imagination and strategy to build visual worlds that connect, inspire, and move people.

Passionate about bold visuals, smart strategy, and creative collaboration that drives impact.

🔗LinkedIn

experience

Remix by ThredUp 2017-2024

✹ Art Director

→ Led creative execution across digital, social, and print campaigns

→ Directed brand visuals during a high-growth phase, supporting thredUP’s acquisition

→ Collaborated with cross-functional teams to align design with business goals

→ Managed production workflows and mentored designers

Clients: remixshop.com

KidsBlok 2011-2016

✹ Founder & Creative Lead

→ Founded Bulgaria’s first curated second-hand children's fashion e-commerce

→ Led brand identity, art direction, UX/UI, and content strategy

→ Built strong organic growth through creative storytelling and partnerships

JNLeoussis+ 2008-2009

✹ Creative Director

→ Developed brand campaigns and print materials for financial sector clients

→ Led concept and production for a national TV commercial

→ Managed creative deliverables and client presentations

Clients: Alpha Bank

Ogilvy&Mather Sofia 2007-2008

✹ Art Director

→ Created key visuals and ATL/BTL materials for global brands

→ Contributed to event branding and integrated campaigns

Clients: Kent, Pall Mall, Vogue, Peugeot, Tullamore Dew

The Mags 2005-2007

✹ Art Director

→ Designed websites, landing pages, and brand identity assets

→ Developed consistent visuals across digital and print media

Clients: Web Ground, St. Sofia Golf Club, J&B, BACB Bank

TBWA/NMS/Bulgaria 2001-2005

✹ Art Director

→ Executed visual concepts and branded print materials for global clients

→ Contributed to campaign development and brand adaptation

Clients: NIVEA, Eucerin, Chio Chips, Stikleti, Toffifee, Fortuna

Contact

✹ Art direction ✹ Visual design ✺ Creative thinking.

→ Available for freelance, collaborations, or new adventures.

💬 Let’s shape bold ideas and smart visuals together.

✉️Email
🔗LinkedIn